Sculpture by Simon Schubert
Art and science are about exploration. (this article via BoingBoing) At the Maker Faire in San Francisco, Stephen Voltz and Fritz Grobe who are famous for their viral Coke and Mentos videos, delivered a talk on their approach to innovation as it applies to performance art. Their method follows the 1-10-100 principle.
It takes one experiment to spark a concept. By experiment 10 one should have fleshed things out and have defined a direction. By experiment 100 one hopes to have found something that is sublime… The four rules that they espouse are: 1) seek variation – explore the possibilities. 2) be obsessive – keep focused until one finds something special.3) be stubborn – don’t give up until you work through the problems. 4) set limits and work within them – unconstrained innovation meanders and wonders, only by setting limits does it force one to dive into the depths of a concept. Their thoughts are somewhat reminiscent of “Zen and the Art of Motorcycle Maintenance”, where the key idea is to have an obsession with quality and to always have a good pot of coffee close at hand.